We started out our week with a really cool video shoot for Notice Magazine's online 'Style Watch' blog. Editor in Chief, Sony Martin, happens to be a very good friend of mine and asked if they could film in the store AND if I would style the whole thing! Since I'm currently in the process of clawing my way to the top, I jumped at the chance. Side note - I habitually underestimate how long my little projects will take... So, true to form, filming took more than twice as long as planned. BUT, it was definitely worth it because everything turned out perfect! (I'll post the link to the videos in a couple weeks) Monday, the new princess of pop, Kristine Elezaj, came in with her mom (who is hilarious) and picked up some Diesel, Black Gold, Valerj Pobega and Vivienne Westwood - including my favorite pink tartan blazer. The next day, my love for the new collections in the store grew by about 20 pieces including new Viktor & Rolf and Dsquared2 for men and women. It was definitely much needed! Celebrity stylist, Bernard Jacobs, ended up pulling most of the new Dsquared2 men's collection for a photo shoot with Ray J. Then, Wednesday, the fabulous Melanie Griffith came in with her daughters and ultra-chic, Vivian Turner. BTW, you could bounce a quarter off of any part of Melanie Griffith's body. She looked great in EVERYTHING and ended up getting some really great pieces from A.L.C., Vivienne Westwood and Viktor & Rolf.
As if all of that wasn't enough, yesterday we had one of my FAVORITE singers, Brandy, come in with a couple friends who shopped, laughed and sipped champagne while filming an episode for season 2 of her show, 'Brandy & Ray J: A Family Business'! Let me be clear - I have loved Brandy since I was a 10-year old boy who wanted micro braids cause she made them look so cool. Thank God I didn't follow through with that one! Brandy totally fell in love with us and the store (Naturally! The girl has great taste!) and will be back in a few days to pick up the Vivienne Westwood striped asymmetrical polo shirt dress, a piece from A.L.C. and a necklace from Mitchel Primrose that she was lusting over. All in all, I think this week is really setting the tone for all the events happening here in the next couple months. We're keeping you all busy and entertained with a new art installation by The Martini Factory, a party for the grand re-opening of the Sunset Strip and our 1 year anniversary, 'Fashion Night Out' and LOTS more!! Make sure you keep up with us on Facebook so you're the first to know about anything having to do with Fashion and Art. I'll sign off now with a couple pics of Kristine Elezaj and filming with my new BFF (even if she doesn't know it), Brandy.
Cheers!
+Jared















