LA MAG.COM- The Chic Leak Blog

“If you want black pants, go to H&M and get them for $20,” Andrea Rossetto told me at the recent opening of his and his wife's new store Code C. The boutique is not aiming to be all things to all people. Instead, it wants to set itself apart by “staying with few brands, and letting the collection speak.” That means Code C offers most, if not all, of a designer’s collection. That’s a rare thing to find in the bits-and-pieces retail landscape of late. Mike & Chris, A.L.C, Louver by Louis Verdad, ReCollection, Nandini, and Koi Suwannagate are the labels making Code C an important new fashion destination--and a supporter of local talent. The store also stocks candles, fragrance, shoes, and handbags.

—Ray Mosci at 11/04/2009 02:50:59 PM